Project Goals

To show mobile health app developers and attorneys what federal laws might apply to their apps.

Project Team

I worked on an in-house team with 2 content experts and a writer. We partnered with content experts at 3 other government agencies.

What I did

Content Strategy

I helped the team think strategically about the content, the audience and our business constraints. I strongly advocated presenting content to the user in short questions, instead of organizing it by agency.

I showed the team how we could break up complex content into a series of simpler questions and guide people to answers.

Writing and Prototyping

I rewrote a sample section of the content and created a prototype to show the team how a decision tool could work with our content. The prototype was essential in getting all parties on board with this new idea. It also was helpful when going through rounds of edits and clearance with multiple agencies.

I participated in intera-agency calls to walk-through the prototype and explain the functionality. I also was involved in the content editing process to ensure edits would work with the tool's interactive experience.

Results

The tool was released in Spring 2016. It’s been received well on twitter and in health law blogs. It receives about 6,000 views a month, making it one of the FTC’s top 10 most popular consumer protection business pieces of content.